Planning a tradeshow, fundraiser, or corporate seminar requires many steps, from promoting the event to creating a quality guest experience. Printed materials communicate key details about the event, such as the venue, date, and theme. A printing professional can help you with your business’s event by offering a range of services, including foil stamping, digital, offset printing, and large-format printing. Here are some ways working with a print shop will help prepare you for an event:
Custom Invitations
A printing professional knows how to design unique invitations that leave a lasting impression on invitees. Tailored invitations may include custom color schemes, premium finishes, and typography that matches the overall theme. These details help set the style and tone for your event. Print shops also let you add your business’s logo or other professional images to showcase your brand. When you work with a professional print shop, you receive quality cards that incorporate your preferred designs, materials, and printing techniques.
Event Materials
Printing professionals can produce materials that share information about your event, such as the schedule, list of speakers, and sponsors. Brochures and other printed materials containing such information help guide your guests on what to expect. Printed name badges, lanyards, and table cards increase organization, helping guests network easily and find their designated seating or sessions. Customizing these items with brand colors, logos, and design elements maintains a consistent theme and helps build brand recognition throughout the event. A print professional will also help you choose suitable fonts and designs that enhance the readability of your event materials.
Banners and Signage
Event planning involves visualizing the venue and acquiring materials to guide and inform guests throughout the event. Print materials that can enhance your venue’s appearance and simplify guest navigation include directional signs, banners, and posters. Working with a print shop allows you to select the ideal materials, sizes, and colors for your banners and signage. When ordering outdoor event signage, ask the printing expert to use materials that can withstand extreme weather. This will help your printed materials last even if it rains or snows on the day of your event.
Branded Giveaway Merchandise
A print shop can create tote bags, notebooks, pens, and other giveaway items to promote your business’s brand during the event. These items may be customized by adding your company’s slogan or using colors that match your event’s theme. Once the event has concluded, these items serve as functional keepsakes for guests. They also help increase brand visibility as attendees use them after the event.
Follow-up Materials
Print shops can help create well-designed follow-up materials, such as feedback forms, thank-you cards, and custom photo booklets. These materials allow you to gather feedback and maintain a connection with attendees after the event. Guests can fill out the feedback forms and share valuable insights about the event, which you can use to refine future events. Thank-you cards are a tangible way of showing guests you value their presence and time. They may be customized with a personalized message that expresses appreciation and reinforces the purpose of the event. Custom photo booklets feature highlights from the event to remind attendees of their positive experiences.
Choose a Reputable Print Shop
Businesses hold various events, from product launches to leadership seminars, and print materials like posters and flyers help advertise these events. When you work with an experienced print shop, you can tailor your promotional materials to match your event’s theme. Print experts also add elements like branding messages and logos to create a cohesive look for your business. Partner with a professional print shop today to create quality banners, brochures, and posters for your organization’s event.
